Johan identified the need arising among producers form where he know he can make a huge contribution within the South African Wine Industry.
Through his excellent skills of wine-making, he uses his philosophy and vision to create wines that reach and fit in the required style. His strategy involve a service, working within the wineries in South Africa, to create wine-styles suitable for the International and National wine markets.This allow a competitive advantage to the suppliers (producers) and the buyers, linking them directly together, preventing extra time and costs constraints.
With numerous successes in the European, Scandinavian and American markets, he worked with South African brands, steering them to be number one in the on-and-off trade environment. These successes, together with his intellectual approach to reach the consumer, through his distinctive wine-styles, is a true revenue of a successful strategy.
